Cynthia JE Saarie: Brand Voice Catalyst at Best Copy Now Agency

Cynthia JE Saarie

Brand Voice Catalyst — Finding the words that connect, convert, & build trust.
Phoenix, NY
315-480-8811
Cynthia@BestCopyNow.com
CynthiaSaarie@gmail.com

PROFESSIONAL SUMMARY

Award-winning published author, public speaker, advocate, and business owner with more than 30 years of experience in communications, consumer engagement, education, and public service. Founder of New York State’s only woman-owned cannabis website agency, specializing in human-centered brand communication, SEO copywriting, cannabis consumer education, and trust-based messaging. Experienced in public outreach, live speaking, customer education, veterans advocacy, and community engagement across cannabis, publishing, e-commerce, and public service industries.

PROFESSIONAL EXPERIENCE

Founder & Brand Voice Strategist
BestCopyNow Agency | 2018 – Present
BestCopyNow.com

Founded New York State’s first and only woman-owned cannabis website agency serving cannabis brands through SEO copywriting, website strategy, educational content, and trust-focused messaging. Develop blogs, landing pages, email campaigns, website copy, and consumer education materials focused on seniors, veterans, and first-time cannabis consumers. Public advocate for clearer cannabis communication and human-centered brand messaging.

Founder & Professional Copywriter
CynthiaSaarie.com | 2013 – Present

Provide professional copywriting and content strategy services across multiple industries, including healthcare, lifestyle, cannabis, pet care, and local business marketing. Published dozens of eBooks and paperback titles as an independent author and educator.

Founder
Furry Families | 2026 – Present FurryFamilies.com

Owner of an eCommerce pet supply business focused on toys, enrichment products, and pet family care items.

United States Postal Service
30-Year Career in Federal Service

Built extensive experience in customer service, communication, reliability, logistics, and public interaction through three decades of federal service.

ADVOCACY, SPEAKING & COMMUNITY LEADERSHIP

Lay Speaker for the United Methodist Church with six years of ministry and speaking training. Served as substitute speaker and service leader for pastors during absences and vacations.
Vocalist for Oswego and Onondaga County Veterans Administration programs for more than 30 years.
Vocalist for Vietnam Veterans of Onondaga County ceremonies and community events.
Auxiliary Member of VFW Post 5540, Phoenix, NY.
Public advocate for cannabis education, seniors, veterans, and consumer awareness.

EDUCATION & PROFESSIONAL TRAINING

SUNY OswegoCayuga Community CollegeOnondaga Community College

Voice Coaches of AlbanyAmerican Writers & Artists InstituteBoyd Technical College

The United Methodist Crossroads Conference

CERTIFICATIONS & RECOGNITION

NYS Certified Woman-Owned Business Enterprise (WBE)
Award-Winning Published Author
Public Speaker & Cannabis Advocate
Certified Lay Speaker for the United Methodist Church

“The Human Bridge Between Cannabis Brands and Real People.”

LinkedIn * Instagram * YouTube * Facebook

Expertise in Cannabis Marketing

Cynthia JE Saarie has carved a niche for herself in the cannabis marketing sector, leveraging her extensive background in communications and copywriting to educate consumers and promote brands effectively. Her approach focuses on human-centered messaging that resonates with diverse audiences, making her a sought-after expert in this rapidly evolving industry.

With her agency, Best Copy Now Agency, Cynthia develops targeted campaigns that not only inform but also engage potential cannabis consumers. She utilizes her knowledge of SEO and consumer behavior to create content that stands out in a crowded marketplace, ensuring that brands connect meaningfully with their target demographics.

Content Strategy and Development

At Best Copy Now Agency, Cynthia specializes in crafting comprehensive content strategies that align with clients' business goals and audience needs. Her process involves thorough research and analysis to identify the most effective messaging and channels for outreach.

By developing blogs, landing pages, and educational materials tailored to specific consumer segments, Cynthia ensures that her clients' voices are heard. Her strategic approach to content development not only enhances brand visibility but also fosters trust and loyalty among consumers, particularly in the cannabis sector.

Public Speaking and Workshops

Cynthia JE Saarie is also an accomplished public speaker, known for her engaging workshops and presentations on cannabis consumer education and marketing strategies. She has a unique ability to simplify complex topics, making them accessible and relatable to a wide audience.

Client Success Stories

Over her career, Cynthia has collaborated with numerous clients, delivering impactful results that highlight her expertise in cannabis marketing and copywriting. Each success story showcases her ability to tailor strategies that meet individual client needs while achieving their business objectives.

From increasing online engagement to enhancing brand reputation, Cynthia's work with Best Copy Now Agency has transformed the way her clients connect with their audiences. These case studies not only reflect her skill in the industry but also serve as a testament to her commitment to excellence and innovation in cannabis marketing.