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From Sidewalk to Soundwaves: 

How Cannabis Dispensariesa group of community volunteers Build Credibility in the Community

May is a month for remembering, honoring, and connecting.

For many dispensary owners, community means everything. Your customers are your neighbors. Your story is local. Your impact is personal. And when you show up in real life—and online—you build the kind of trust money can’t buy.

Start where your roots are.

  • Support a Memorial Day event in your town.
  • Spotlight local veterans or caregivers.
  • Share a Mother’s Day tribute on your blog or display wall.
  • Offer a community discount day and donate part of the proceeds.

Then—talk about it.

Tell the story behind your actions.

 Contact the local newspapers and radio stations.
Let people know why you care.
One of the best ways to do that?
Be a guest on a podcast or a newscast on local TV channels.

You don’t need to be famous to be featured.
Just be real.
Talk about what drives you, who you serve, and what you’re doing differently.

Local and cannabis-focused podcasts and news agencies are always looking for authentic voices. 

When you show up as yourself, you put a face—and a heart—behind your brand.

And don’t stop there.

Link that podcast episode to your website.
Share a clip on your socials.
Mention it in your next newsletter.
This is community marketing at its best: personal, powerful, and rooted in service.

In May, lead with heart.
Let your voice be heard.
And make sure your website backs it up.

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